Adding another channel to its impressive library of digital content offerings, YuppTV, the world’s largest Over-The-Top (OTT) provider for South Asian content, has signed up with Pakistan’s leading entertainment channel, Hum TV. Having brought the channel onboard, YuppTV will now distribute Hum TV worldwide – with the exception of the US – as a part of its Urdu bouquet.
Hum TV, the flagship channel of Hum Network Ltd is one of the most popular entertainment channels in Pakistan. The channel and its shows such as Man Mayal, Gul-e-Rana, Abro, Pakeeza, and Jago Pakistan Jago (Morning Show) also enjoy immense popularity with the Indian consumers.
Speaking on the announcement, Uday Nandan, Founder & CEO, YuppTV, said, “Hum TV is one of the most popular television channels in Pakistan and enjoys impressive viewership not just with the Pakistani viewers, but also among Indians. Our users can enjoy the channel on television, web and mobile. With this new move, Pakistani expats would not have to miss out on their favourite shows from this popular channel.”
Hum TV, the flagship channel of Hum Network Ltd is one of the most popular entertainment channels in Pakistan. The channel and its shows such as Man Mayal, Gul-e-Rana, Abro, Pakeeza, and Jago Pakistan Jago (Morning Show) also enjoy immense popularity with the Indian consumers.
Speaking on the announcement, Uday Nandan, Founder & CEO, YuppTV, said, “Hum TV is one of the most popular television channels in Pakistan and enjoys impressive viewership not just with the Pakistani viewers, but also among Indians. Our users can enjoy the channel on television, web and mobile. With this new move, Pakistani expats would not have to miss out on their favourite shows from this popular channel.”
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