Lava International Limited has announced its association with India’s most successful national cricket team captain Mahendra Singh Dhoni (MS Dhoni), as its brand ambassador.
A recent report by Counterpoint Research based on the Q4 2015 (Oct-Dec) performance of the handset manufacturers’ report mentions Lava International Limited as the fastest growing Indian smartphone brand globally in 2015. MS Dhoni will be the new face of Lava’s multi-channel marketing campaign as well as brand engagement activities.
Founded in 2009, Lava International Limited has become one of the fastest growing mobile handset companies in India. It achieved revenues of USD 1.2 billion in FY 2014-15, registering more than 100% growth over FY 2013-14.
Aligning itself with Government of India’s ‘Make in India’ initiative, Lava has already set up its first manufacturing plant in Noida and plans to invest Rs 2615 crore in a phased manner to scale it up to have an annual production capacity of 216 million phones.
Lava with its robust network of 1115+ distributors and over 1 lakh retailers has also a strong foot hold in the offline channel
The company also has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, Middle East and Russia and is the number 1 smartphone brand in Thailand. Lava is the only company in the emerging ecosystem outside of China to have an end to end control on product design, development, testing and manufacturing.
A recent report by Counterpoint Research based on the Q4 2015 (Oct-Dec) performance of the handset manufacturers’ report mentions Lava International Limited as the fastest growing Indian smartphone brand globally in 2015. MS Dhoni will be the new face of Lava’s multi-channel marketing campaign as well as brand engagement activities.
Founded in 2009, Lava International Limited has become one of the fastest growing mobile handset companies in India. It achieved revenues of USD 1.2 billion in FY 2014-15, registering more than 100% growth over FY 2013-14.
Aligning itself with Government of India’s ‘Make in India’ initiative, Lava has already set up its first manufacturing plant in Noida and plans to invest Rs 2615 crore in a phased manner to scale it up to have an annual production capacity of 216 million phones.
Lava with its robust network of 1115+ distributors and over 1 lakh retailers has also a strong foot hold in the offline channel
The company also has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, Middle East and Russia and is the number 1 smartphone brand in Thailand. Lava is the only company in the emerging ecosystem outside of China to have an end to end control on product design, development, testing and manufacturing.
No comments:
Post a Comment