As the Indian Premier League (IPL) fever grips the country, Vodafone India, continuing with its rich tradition, is offering unique, innovative and engaging experiences to customers.
Enthralling audiences will be marquee initiatives including Vodafone SuperCheer, Vodafone SuperAlbum, Vodafone SuperFan and Vodafone FanArmy – all designed specially to make a strong connect between the fans, the brand and their favourite sport. These money-can’t-buy opportunities enable Vodafone customers to take centre stage on a global sporting platform like the IPL, creating memories to cherish for life!
Key Highlights of the Campaign:
· Vodafone SuperFan: The much popular Vodafone SuperFan is back this year too. Vodafone customers can win a money-can’t-buy experience of watching the IPL match with full hospitality, meet the winning captain and get an autographed match ball. Customers need to simply SMS SUPERFAN <CITY> to 199 and the winners will be selected basis a lucky draw.
· Vodafone FanArmy: Vodafone also gives an opportunity to customers participating in the Vodafone SuperFan, to be a part of the Vodafone FanArmy.
· Vodafone SuperAlbum: One of the marquee initiatives this IPL is the Vodafone SuperAlbum. Click a picture with Zoozoo and be part of the Guinness World Record. Spot the adorable Zoozoo at stadiums where the matches are being held and at Vodafone stores near you. Click a picture and become a part of the World’s Largest Online Photo Album with a Mascot/Mannequin.
· Dance to #HakkeBakke - Vodafone has specially created a Cheer Slogan – Hakke Bakke, to help spread the joy and sprit of cricket amongst fans. This anthem will be promoted across all mediums including an online video featuring popular dance artist of film ABCD fame – Lauren Gottlieb. As the tournament progresses, Vodafone will give an opportunity to the fans to become a part of Vodafone SuperCheer.
· Vodafone SuperCheer - Cheer for your favourite IPL team with specially created Vodafone SuperCheer slogan and spread the joy. Vodafone SuperCheer also invites fans to create a crowd-sourced mash up video of the Vodafone Cheer Slogan. Record the Cheer with Dubsmash or any other relevant medium in your own renditions and become part of a music video with stars.
Enthralling audiences will be marquee initiatives including Vodafone SuperCheer, Vodafone SuperAlbum, Vodafone SuperFan and Vodafone FanArmy – all designed specially to make a strong connect between the fans, the brand and their favourite sport. These money-can’t-buy opportunities enable Vodafone customers to take centre stage on a global sporting platform like the IPL, creating memories to cherish for life!
Key Highlights of the Campaign:
· Vodafone SuperFan: The much popular Vodafone SuperFan is back this year too. Vodafone customers can win a money-can’t-buy experience of watching the IPL match with full hospitality, meet the winning captain and get an autographed match ball. Customers need to simply SMS SUPERFAN <CITY> to 199 and the winners will be selected basis a lucky draw.
· Vodafone FanArmy: Vodafone also gives an opportunity to customers participating in the Vodafone SuperFan, to be a part of the Vodafone FanArmy.
· Vodafone SuperAlbum: One of the marquee initiatives this IPL is the Vodafone SuperAlbum. Click a picture with Zoozoo and be part of the Guinness World Record. Spot the adorable Zoozoo at stadiums where the matches are being held and at Vodafone stores near you. Click a picture and become a part of the World’s Largest Online Photo Album with a Mascot/Mannequin.
· Dance to #HakkeBakke - Vodafone has specially created a Cheer Slogan – Hakke Bakke, to help spread the joy and sprit of cricket amongst fans. This anthem will be promoted across all mediums including an online video featuring popular dance artist of film ABCD fame – Lauren Gottlieb. As the tournament progresses, Vodafone will give an opportunity to the fans to become a part of Vodafone SuperCheer.
· Vodafone SuperCheer - Cheer for your favourite IPL team with specially created Vodafone SuperCheer slogan and spread the joy. Vodafone SuperCheer also invites fans to create a crowd-sourced mash up video of the Vodafone Cheer Slogan. Record the Cheer with Dubsmash or any other relevant medium in your own renditions and become part of a music video with stars.
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