The MBiT Index study, Nokia’s annual report on mobile broadband performance in India, has revealed exponential growth of 3G data traffic across the country in 2015. It also indicates how a growing device ecosystem and increased adoption of multimedia services will boost traffic further as 4G LTE networks are rolled out across the country.
According to the study, overall mobile data traffic grew by 50% in 2015, with 3G traffic outpacing 2G across all circles for the first time. Subscriber appetite is growing for multimedia services, with video and social networking now making up 60% of data traffic. Average monthly data usage for 3G surpassed 750 MB per subscriber and, with operators poised to launch 4G LTE networks, faster data speeds will fuel an even greater surge in traffic.
Key trends expected for operators in 2016:
· 2G still has the potential to drive internet adoption in Category B and C circles in the short to medium term.
· With evolving device support for 3G carrier aggregation, operators could potentially offer DC-HSPA as a substitute for 4G LTE in some circles in the short term.
· 4G LTE device ecosystem will continue to grow with decline in device prices, thus giving operators the opportunity to monetize quickly as they launch 4G LTE networks.**
According to the study, overall mobile data traffic grew by 50% in 2015, with 3G traffic outpacing 2G across all circles for the first time. Subscriber appetite is growing for multimedia services, with video and social networking now making up 60% of data traffic. Average monthly data usage for 3G surpassed 750 MB per subscriber and, with operators poised to launch 4G LTE networks, faster data speeds will fuel an even greater surge in traffic.
Key trends expected for operators in 2016:
· 2G still has the potential to drive internet adoption in Category B and C circles in the short to medium term.
· With evolving device support for 3G carrier aggregation, operators could potentially offer DC-HSPA as a substitute for 4G LTE in some circles in the short term.
· 4G LTE device ecosystem will continue to grow with decline in device prices, thus giving operators the opportunity to monetize quickly as they launch 4G LTE networks.**
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