The MBiT Index study, Nokia’s annual report on mobile broadband performance in India, has revealed exponential growth of 3G data traffic across the country in 2015. It also indicates how a growing device ecosystem and increased adoption of multimedia services will boost traffic further as 4G LTE networks are rolled out across the country.
According to the study, overall mobile data traffic grew by 50% in 2015, with 3G traffic outpacing 2G across all circles for the first time. Subscriber appetite is growing for multimedia services, with video and social networking now making up 60% of data traffic. Average monthly data usage for 3G surpassed 750 MB per subscriber and, with operators poised to launch 4G LTE networks, faster data speeds will fuel an even greater surge in traffic.
Key trends expected for operators in 2016:
· 2G still has the potential to drive internet adoption in Category B and C circles in the short to medium term.
· With evolving device support for 3G carrier aggregation, operators could potentially offer DC-HSPA as a substitute for 4G LTE in some circles in the short term.
· 4G LTE device ecosystem will continue to grow with decline in device prices, thus giving operators the opportunity to monetize quickly as they launch 4G LTE networks.**
Vodafone has announced the launch of its high speed 4G network in Mumbai. The roll-out will be completed across all parts of Mumbai after launching it in Kerala, Karnataka, Kolkata and Delhi & NCR.
Built on the efficient 1800 MHz band, this will enable Vodafone 4G customers to access internet via mobile with speeds across a range of smart devices including Mobile Wi-Fi & dongles. Vodafone 4G services can be readily accessed from 4G enabled handsets offered by leading smartphone manufacturers available across the country.
Vodafone 4G will significantly enhance the mobile internet experience for customers with faster download/upload of videos and music, seamless video chats and will also facilitate greater ease in using their favorite apps. Customers will also adore features like high definition video streaming, mobile gaming and two-way video calling.
Vodafone 4G services will be present in 5 circles of Kerala, Karnataka, Mumbai, Delhi & NCR and Kolkata, which today contribute to 30% of industry revenues and close to 50% of Vodafone India data revenues.
Vodafone’s customers from Mumbai will have special benefits of the 4G experience which includes:
• FREE upgrade to 4G for customers along with high-speed 4G SIM
• 100% extra data for Vodafone 4G RED customers for 1 month, similar offer for prepaid customers to be announced shortly
• Enjoy 3 months complimentary subscription to TV, Movies & Music on VODAFONE PLAY as part of your Vodafone 4G
• 100+ Live TV channels
• HOOQ, premium video-on-demand service with over 35,000 hours of Hollywood blockbusters and popular local programs
• HUNGAMA PLAY, leading entertainment destination with over 7,500 movie titles
• VODAFONE MUSIC, stream your favorite music from over 1.2Mn songs
• Array of Data Packs beginning from Rs. 26 to a bonanza pack of 20GB
• 4G Mobile Wi-Fi that supports connectivity for up to 10 devices
• Enhanced customer experience - immediate 4G SIM exchange at multiple touch points; Door-step delivery of postpaid 4G SIMs
• Country first: 4G customers can avail 4G international roaming in UK, Germany, Romania, Spain and Netherlands with many more countries to be launched in coming weeks.
Motorola has announced the launch of the new 3rd generation Moto G and will be available exclusively on Flipkart. It is available in two versions, priced at Rs 11,999 for 8 GB storage/1GB RAM and Rs 12,999 for 16GB storage/2GB RAM. It sports a 13-megapixel camera with imaging sensor, f2.0 lens, Hybrid Multilayer IR cut filter and a 5MP front facing camera.
The 4G LTE handset has a 5-inch HD display, Corning Gorilla Glass 3 and runs on the latest Android Lollipop 5.1 OS. Users can also customise the new Moto G with 10 different Motorola Shells and 5 flip shells available in a variety of colours. It packs in a decent 2470 mAh battery.
It is powered by the Qualcomm Snapdragon 410 processor with a 1.4 GHz quad-core CPU. Moto G is water resistant upto 3 feet for 30 minutes and comes with IPX7 certification.
To celebrate the launch Motorola has special offers on the purchase of the Moto G (3rd Gen), till 2nd August, 2015
• 33% off on total bill value on Myntra
• Flipkart fashion e-gift voucher of Rs 500 with a minimum purchase of Rs 1000
• 100% cashback to 100 lucky customers
• 100 lucky customers to get the Moto 360 watch @ INR 1/-
• Double data offer for 6 months from Airtel in 4G circles, 2 months offer in non-4G circles
• Free Wynk Plus subscription for 6 months in 4G circles, 2 months offer in non-4G circles
