Fitbit, the leader in the connected health and fitness market has introduced Fitbit Alta HR and new advances in sleep tracking, giving you actionable insights and guidance in the Fitbit app to make more informed decisions about your health and stay motivated to reach your wellness goals in style.
• Fitbit Alta HR is the world’s slimmest wrist-based, continuous heart rate tracking device combining the benefits of PurePulse® heart rate technology, automatic exercise recognition, sleep tracking, up to seven days battery life and smart notifications in a slim, versatile design that is easily customized to fit your style. Alta HR is available today for presale, with retail availability in April.
• Sleep Stages utilizes heart rate variability to estimate the amount of time you spend in light, deep and REM sleep, as well as time awake each night to better understand your sleep quality.
• Sleep Insights uses the whole of your Fitbit data to provide personalized guidance on how to improve your sleep for better overall health.
Heart Rate and Style in a Sleek Design: Fitbit was able to bring PurePulse, the feature requested most by Fitbit Alta users, to Alta HR by developing a one-of-a-kind chip that reduced the size and number of components needed, achieving a 25% slimmer design than Fitbit Charge 2. The result is a stylish device that offers all-day, continuous heart rate tracking, making it easier for you to make more informed decisions about your health:
• Better measure calorie burn all day, including non-step based exercise like yoga and spinning, to help you stay on track toward your health and weight goals by tracking calories in versus burned.
• See real-time heart zones on your wrist and exercise summaries in the Fitbit app to work out at the right intensity for your health and fitness goals.
• View resting heart rate on-device and trends in the Fitbit app, and compare it to your activity to see how consistent exercise can improve your heart health over time.[1] A decrease in resting heart rate is a key indicator of cardiovascular health; changes up or down may indicate illness or other issues.[2]
Fitbit is also introducing two dynamic, new sleep tools – Sleep Stages and Sleep Insights – that provide deeper insight into your sleep quality and guidance on how to improve, building on its popular sleep features that have empowered millions of people to track their sleep since 2012. Along with diet and exercise, sleep is a key factor in overall health, but most people have very little insight into it. Good sleep plays a critical role in your health and overall wellbeing, from protecting against cardiovascular disease, diabetes and obesity, to boosting neurocognitive functions, mental health and longevity. [3]
Sleep Stages, powered by PurePulse, uses accelerometer data and heart rate variability (the changes in time between beats), plus Fitbit’s proven algorithms to more accurately estimate how long you spend in light, deep and REM sleep stages, as well as time awake, each night
Everyone’s sleep cycle is different but by better knowing your sleep quality and patterns, and realizing the impact they have on your day, you can make lifestyle changes that can help improve your sleep over time – such as diet, exercise, winding down before bed, and keeping a consistent sleep schedule. For example, if you wake up feeling exhausted each morning, despite seemingly getting enough sleep, you may not be getting sufficient deep sleep.
Tracking sleep patterns could also help identify variations that can be indicative of other issues. For example, it has been shown that irregularities in sleep patterns could be a sign of a sleep condition that should be discussed with a doctor.
Developed with Fitbit’s panel of sleep experts over the last two years, Sleep Stages makes information previously only accessible through a sleep lab accessible to millions of consumers, while Sleep Insights offers personalized guidance to help improve your sleep. The panel brings a wealth of academic expertise across a variety of sleep-related areas, including health, chronic disease and insomnia.
Fitbit conducted rigorous testing of the ability of its devices, including Alta HR, to estimate sleep stages in adults. These results validating Fitbit's new Sleep Stages feature have been accepted for presentation at SLEEP 2017, the leading meeting for sleep scientists and clinicians.
In addition to the advanced health and fitness tracking experience PurePulse brings to Alta HR, popular features and notifications keep you connected and motivated to reach your goals:
• All day, automatic tracking of your most important stats (heart rate, steps, distance, calorie burn, active minutes) day and night, powered by up to seven days of battery life. [ii]
• SmartTrack™ automatic exercise tracking records activities like walking, running, cycling, elliptical, sports and aerobic workouts in the Fitbit app, giving you credit toward your weekly exercise goals.
• Reminders to Move help you stay active throughout the day, and reducing sedentary time can play a significant role in the prevention of diabetes, obesity and cardiovascular disease.[9]
• Call, text and calendar notifications keep you connected so you can focus on your day.[10]
• Connect with one of the largest social fitness networks in the world through the new Community tab in the Fitbit app to find support and inspiration on your path to better health and fitness.
Pricing & Availability: Alta HR is available for pre-order today on Amazon.in for INR 14,999 from 15 to 31 March 2017. From 01 to 15 April 2017, Alta HR will be available exclusively on Amazon.in and from 16 April 2017 onwards across major India retailers including Reliance Digital, Croma, Helios, Jumbo and Vijay Sales retail stores
• Fitbit Alta HR is the world’s slimmest wrist-based, continuous heart rate tracking device combining the benefits of PurePulse® heart rate technology, automatic exercise recognition, sleep tracking, up to seven days battery life and smart notifications in a slim, versatile design that is easily customized to fit your style. Alta HR is available today for presale, with retail availability in April.
• Sleep Stages utilizes heart rate variability to estimate the amount of time you spend in light, deep and REM sleep, as well as time awake each night to better understand your sleep quality.
• Sleep Insights uses the whole of your Fitbit data to provide personalized guidance on how to improve your sleep for better overall health.
Heart Rate and Style in a Sleek Design: Fitbit was able to bring PurePulse, the feature requested most by Fitbit Alta users, to Alta HR by developing a one-of-a-kind chip that reduced the size and number of components needed, achieving a 25% slimmer design than Fitbit Charge 2. The result is a stylish device that offers all-day, continuous heart rate tracking, making it easier for you to make more informed decisions about your health:
• Better measure calorie burn all day, including non-step based exercise like yoga and spinning, to help you stay on track toward your health and weight goals by tracking calories in versus burned.
• See real-time heart zones on your wrist and exercise summaries in the Fitbit app to work out at the right intensity for your health and fitness goals.
• View resting heart rate on-device and trends in the Fitbit app, and compare it to your activity to see how consistent exercise can improve your heart health over time.[1] A decrease in resting heart rate is a key indicator of cardiovascular health; changes up or down may indicate illness or other issues.[2]
Fitbit is also introducing two dynamic, new sleep tools – Sleep Stages and Sleep Insights – that provide deeper insight into your sleep quality and guidance on how to improve, building on its popular sleep features that have empowered millions of people to track their sleep since 2012. Along with diet and exercise, sleep is a key factor in overall health, but most people have very little insight into it. Good sleep plays a critical role in your health and overall wellbeing, from protecting against cardiovascular disease, diabetes and obesity, to boosting neurocognitive functions, mental health and longevity. [3]
Sleep Stages, powered by PurePulse, uses accelerometer data and heart rate variability (the changes in time between beats), plus Fitbit’s proven algorithms to more accurately estimate how long you spend in light, deep and REM sleep stages, as well as time awake, each night
Everyone’s sleep cycle is different but by better knowing your sleep quality and patterns, and realizing the impact they have on your day, you can make lifestyle changes that can help improve your sleep over time – such as diet, exercise, winding down before bed, and keeping a consistent sleep schedule. For example, if you wake up feeling exhausted each morning, despite seemingly getting enough sleep, you may not be getting sufficient deep sleep.
Tracking sleep patterns could also help identify variations that can be indicative of other issues. For example, it has been shown that irregularities in sleep patterns could be a sign of a sleep condition that should be discussed with a doctor.
Developed with Fitbit’s panel of sleep experts over the last two years, Sleep Stages makes information previously only accessible through a sleep lab accessible to millions of consumers, while Sleep Insights offers personalized guidance to help improve your sleep. The panel brings a wealth of academic expertise across a variety of sleep-related areas, including health, chronic disease and insomnia.
Fitbit conducted rigorous testing of the ability of its devices, including Alta HR, to estimate sleep stages in adults. These results validating Fitbit's new Sleep Stages feature have been accepted for presentation at SLEEP 2017, the leading meeting for sleep scientists and clinicians.
In addition to the advanced health and fitness tracking experience PurePulse brings to Alta HR, popular features and notifications keep you connected and motivated to reach your goals:
• All day, automatic tracking of your most important stats (heart rate, steps, distance, calorie burn, active minutes) day and night, powered by up to seven days of battery life. [ii]
• SmartTrack™ automatic exercise tracking records activities like walking, running, cycling, elliptical, sports and aerobic workouts in the Fitbit app, giving you credit toward your weekly exercise goals.
• Reminders to Move help you stay active throughout the day, and reducing sedentary time can play a significant role in the prevention of diabetes, obesity and cardiovascular disease.[9]
• Call, text and calendar notifications keep you connected so you can focus on your day.[10]
• Connect with one of the largest social fitness networks in the world through the new Community tab in the Fitbit app to find support and inspiration on your path to better health and fitness.
Pricing & Availability: Alta HR is available for pre-order today on Amazon.in for INR 14,999 from 15 to 31 March 2017. From 01 to 15 April 2017, Alta HR will be available exclusively on Amazon.in and from 16 April 2017 onwards across major India retailers including Reliance Digital, Croma, Helios, Jumbo and Vijay Sales retail stores
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