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Tuesday, 21 March 2017

Apple officially announces (RED) iPhone 7 & 7 Plus

Apple today has taken the wraps off of a new (PRODUCT)RED iPhone 7 and iPhone 7 Plus. The device was unveiled alongside a new iPad and a new social video editing app.


Apple made the announcement in a press release, which contained quotes from Tim Cook and offered up more details on the (RED) initiative.

It’s unclear how many PRODUCT(RED) iPhone 7 units Apple plans to make. The device carries a “Special Edition” price tag and the company tells Mashable it plans to make “a bunch” of them:

As for supplies of the (RED) iPhone, Joswiak told us Apple plans to make “a bunch,” but wouldn’t say how long they’d be in market or exactly how many are available.

For those unfamiliar, Apple’s (RED) partnership sees it donate a certain percentage of sales to the Global Fund to support HIV/AIDS programs and help deliver an AIDS-free generation.

In addition to the new (RED) iPhone, Apple has also doubled the storage capacity for the iPhone SE. The device is now available in 32GB and 128GB models starting at $399. Finally, Apple has also announced new colors of its silicone and leather cases. The silicone case is now available azure, camellia and pebble, while the leather case now comes in taupe, sapphire and berry.

Source: 9to5mac


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