After rigorous negotiations, OPPO finally inked a three-year deal with Spanish soccer team FC Barcelona. While tie-ups between smartphone makers and football teams are nothing new, it's the first time that Chinese company Oppo has taken this route. OPPO’s logo will be displayed at the Spanish football club’s home stadium, Camp Nou.
With Barcelona’s position as one of the world’s most recognized sports teams, this partnership is set to bring OPPO closer to the legions of fans that follow every move of the football club and its star players such as Lionel Messi and Neymar.
FC Barcelona Chief Executive Officer Ignacio Mestre said, "We are thrilled to team up with OPPO and hope that the partnership will excite fans around the world. As a global leading smartphone brand that values artistry of design and innovation in technology, OPPO is more than at home in Barcelona."
"OPPO has been focusing heavily on overseas expansion in recent years," says OPPO CEO Tony Chen. "From the very beginning, we have positioned ourselves as a global company and our dynamic expansion strategy fully demonstrates this commitment."
OPPO had unveiled the R7 and R7 Plus smartphones last month at Beijing priced at CNY 2,499 (Rs 26,000 approx.) and CNY 2,999 (Rs 31,000 approx.) respectively.
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