Leading Technology Company, Xiaomi and HRX, India’s first home grown fitness brand have signed a strategic business partnership to boost the fitness wearable category in India. The two brands are co-launching Mi Band - HRX Edition.
Mi Band - HRX Edition is an adaptation of Xiaomi’s successful Mi Band 2 for its Indian Mi fans. Mi Band 2 is the world’s leading fitness wearable with 3.5 million units being sold globally in Q2, as per IDC. Xiaomi is the #1 wearable vendor worldwide with 13.4 percent as per IDC Q2 report.
The business partnership between Xiaomi and HRX is a step forward in fostering fitness as a part of lifestyle by making the wearable category affordable and accessible to Indians.
Both brands share a common vision, which led to a promising business partnership. Xiaomi believes in bringing innovation to everyone and making high end technology affordable so that everyone can enjoy it. HRX also believes in creating an inspiring and motivating people to become the best version of them. Mi Band - HRX Edition is a utilitarian and innovative fitness device that is in perfect sync with both brand philosophies.
Mi Band - HRX Edition boasts over 23 days of usage on a single charge, thanks to the low-energy Bluetooth 4.0 chipset, and a power efficient OLED display. It can monitor your steps, calories burnt, and sleep patterns, as well as display notifications including incoming calls or text messages.
Hrithik Roshan, Founder, HRX: “I always envisioned HRX to be a platform that could inspire people to be the best version of themselves. Partnering with Xiaomi to launch the Mi Bands - HRX Edition is an opportune decision as they are in sync with our philosophy. In today's fast paced life a lot of commitment is required while keeping up a healthy regime therefore a fitness tracker is the first step that can help in maintaining discipline. I believe that this will be the next Best Buy for all fitness enthusiasts.”
Mi Band - HRX Edition will be on sale at a price of Rs. 1299, starting from September 18th on
Mi.com and Mi Home stores. Following that, from September 20th it will also be available across
Flipkart, Amazon, and Myntra.
Mi Band - HRX Edition is an adaptation of Xiaomi’s successful Mi Band 2 for its Indian Mi fans. Mi Band 2 is the world’s leading fitness wearable with 3.5 million units being sold globally in Q2, as per IDC. Xiaomi is the #1 wearable vendor worldwide with 13.4 percent as per IDC Q2 report.
The business partnership between Xiaomi and HRX is a step forward in fostering fitness as a part of lifestyle by making the wearable category affordable and accessible to Indians.
Both brands share a common vision, which led to a promising business partnership. Xiaomi believes in bringing innovation to everyone and making high end technology affordable so that everyone can enjoy it. HRX also believes in creating an inspiring and motivating people to become the best version of them. Mi Band - HRX Edition is a utilitarian and innovative fitness device that is in perfect sync with both brand philosophies.
Mi Band - HRX Edition boasts over 23 days of usage on a single charge, thanks to the low-energy Bluetooth 4.0 chipset, and a power efficient OLED display. It can monitor your steps, calories burnt, and sleep patterns, as well as display notifications including incoming calls or text messages.
Hrithik Roshan, Founder, HRX: “I always envisioned HRX to be a platform that could inspire people to be the best version of themselves. Partnering with Xiaomi to launch the Mi Bands - HRX Edition is an opportune decision as they are in sync with our philosophy. In today's fast paced life a lot of commitment is required while keeping up a healthy regime therefore a fitness tracker is the first step that can help in maintaining discipline. I believe that this will be the next Best Buy for all fitness enthusiasts.”
Mi Band - HRX Edition will be on sale at a price of Rs. 1299, starting from September 18th on
Mi.com and Mi Home stores. Following that, from September 20th it will also be available across
Flipkart, Amazon, and Myntra.
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