Micromax has announced its entry into the growing premium smartphone category with the launch its first Dual Camera smartphone - Dual 5, the first in the upcoming Dual series. Micromax aims to achieve a 10% market share of the premium smartphone category (INR 20K+) in the year 2017, as it gears up to introduce multiple products in the category.
To bolster its leadership position in the handset market, the company had recently announced the launch of its Bharat series to bring affordable VoLTE devices both in the feature phones and affordable smartphone segment with Bharat 1 & 2 in the sub INR 3300 category. Micromax is aiming to sell 5-6 million units of the upcoming Bharat 1 4G VoLTE feature phone and Bharat 2 VoLTE smartphones in India over the next 5-6 months.
The new Dual 5, takes the smartphone security and privacy to the next level as it comes with the same EAL 5+ security as a bank card, which is much more secure than the EAL 2+ security featured in other smartphones. The device comes with Unique Fingerprint with a quick response time of 0.35 second. And is equipped with a separate security chip to provide independent storage for your fingerprint and password information.
The phone features a 5.5-inch touchscreen display with a resolution of 1080 pixels by 1920 pixels. It is powered by 1.4GHz octa-core Qualcomm Snapdragon 652 processor coupled with 4GB of RAM. The phone has 128GB of internal storage and can be expanded up to 128GB via a microSD card. The Micromax Dual 5 packs a 13-megapixel primary camera on the rear and a 13-megapixel front shooter for selfies.
Micromax is rolling out Bajaj Finance’s EMI scheme for the Dual 5 smartphones. The financing scheme will be further extended to other products in the Dual portfolio.
To bolster its leadership position in the handset market, the company had recently announced the launch of its Bharat series to bring affordable VoLTE devices both in the feature phones and affordable smartphone segment with Bharat 1 & 2 in the sub INR 3300 category. Micromax is aiming to sell 5-6 million units of the upcoming Bharat 1 4G VoLTE feature phone and Bharat 2 VoLTE smartphones in India over the next 5-6 months.
The new Dual 5, takes the smartphone security and privacy to the next level as it comes with the same EAL 5+ security as a bank card, which is much more secure than the EAL 2+ security featured in other smartphones. The device comes with Unique Fingerprint with a quick response time of 0.35 second. And is equipped with a separate security chip to provide independent storage for your fingerprint and password information.
The phone features a 5.5-inch touchscreen display with a resolution of 1080 pixels by 1920 pixels. It is powered by 1.4GHz octa-core Qualcomm Snapdragon 652 processor coupled with 4GB of RAM. The phone has 128GB of internal storage and can be expanded up to 128GB via a microSD card. The Micromax Dual 5 packs a 13-megapixel primary camera on the rear and a 13-megapixel front shooter for selfies.
Micromax is rolling out Bajaj Finance’s EMI scheme for the Dual 5 smartphones. The financing scheme will be further extended to other products in the Dual portfolio.
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