LeEco, the global internet and technology conglomerate and Twitter have announced a joint business partnership to grow LeEco’s global influence through the world’s pioneering live communications platform on 11 May.
The advertising partnership will provide access to campaign-based 4analytics and custom research, strategic advertiser tools and resources, and first-to-market advertiser innovation in 2016.
For example, LeEco will be one of the first brands from China to get access to First View, a new video-based advertising product from Twitter, to reach the global audience. Twitter’s new First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or login to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.
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| From L - R: Kathy Chen-Twitter Managing Director, Greater China, at Twitter; Aliza Knox- Twitter Vice President, Online Sales, Asia Pacific and Latin America, at Twitter; Brian Hui Head of North America Operations at LeEco |
The advertising partnership will provide access to campaign-based 4analytics and custom research, strategic advertiser tools and resources, and first-to-market advertiser innovation in 2016.
For example, LeEco will be one of the first brands from China to get access to First View, a new video-based advertising product from Twitter, to reach the global audience. Twitter’s new First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or login to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.
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