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Thursday 28 April 2016

Angry Birds Action Launched

Rovio is thrilled to introduce to the world the fast-moving pinball arcade smasher Angry Birds Action! – the focal point for a whole new kind of 360 entertainment experience that Rovio is orchestrating together with its partners.



In the latest Angry Birds symphony of destruction, leader of the flock Red smashes and crashes through obstacles and bounces from wall to wall like a wrecking ball – all in the name, of course, of saving precious and fragile eggs. Along the way, players unlock exclusive additional content by going to see The Angry Birds Movie on opening weekend, and also play augmented-reality mini-games and earn new rewards by scanning special BirdCodes located out in the real world.

More than 1 billion BirdCodes have been prepared and printed around the world, and can be found on innovative consumer products created by Rovio’s global partners such as The LEGO Group and H&M, or on display in physical retail environments such as Walmart in the United States. When scanned with Angry Birds Action! BirdCodes unlock additional power-ups and digital content, bringing a new digital dimension to. In India, more than 100 million bird codes have been generated which will be distributed through multiple partners, the leading partner being Kurkure from the House of Pepsico.

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