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Monday 4 April 2016

450% Increase in App Downloads During Cricket Season

Cricket-related apps have seen a whopping 450% surge during the ongoing T-20 World Cup; the traffic peaked during the second week into the cricket season with India-Pakistan match , according to the latest data shared by 9Apps Trends, 9Apps’ app tracking service.



The following chart demonstrates the download trend of top 5 cricket-related apps. Before the WT20 started, top 5 cricket-related apps were downloaded around 3 lac times per week; the download surged 340% once the World Cup kicked off. 

Three of the top 5 cricket-related apps - Hotstar, Cricket T20 2016 Live TV and Cricbuzz provide videos and even live streaming of the matches. The content consumed by cricket fans is getting diversified as users’ appetite for video is fast growing.

Cricket season is too big to ignore. Sports app developers and content providers have either updated their apps to bring world-cup-theme features, or providing new content to attract users. For instance, UC Browser, the No.1 mobile browser in India with over 59% market share, has revamped its in-app widget UC Cricket to provide a variety of cricket content. 9Apps, the No.1 third-party app market of India, has also geared up with push notification features to remind users of the upcoming matches.

1 comment:

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