Flipkart has tied up with Spice Hotspot, India's smartphone retailer to showcase its exclusive phone portfolio in retail stores across India. Customers can touch and feel Flipkart’s exclusive range of smartphones at selected Spice Hotspot outlets. The store staff will be there to assist them to place their order on the Flipkart app and customers can also take the delivery of the phones at the same store or at their home according to their convenience.
We will also see the two companies setting up exclusive experience zones in these stores with live demo phones on display. Customers will also be able to interact with the stores' well trained staff about the smartphones and address their product queries directly.
Speaking on the association, Rajiv Sethi, Chief Marketing Officer, Spice Retail said, "We are delighted to partner with Flipkart as an offline partner for their exclusive smartphone range. With our wide footprint across India and our well trained store staff, we are confident that we will add a lot of value to our customer’s shopping experience. This unique 'online and offline synergy' will offer customers the best of both worlds - the convenience of online retail and the touch and feel in-store experience of offline retail."
Sandeep Karwa, Director Retail Flipkart, said, "This is targeted mainly at places where online shopping is still catching up. Customers in Tier-3 and Tier-4 towns have heard about online shopping but are still circumspect. This initiative will empower and ease customers from smaller cities to shop online. Overall, we foresee this becoming a big customer conversion tool for our smartphone category."
We will also see the two companies setting up exclusive experience zones in these stores with live demo phones on display. Customers will also be able to interact with the stores' well trained staff about the smartphones and address their product queries directly.
Speaking on the association, Rajiv Sethi, Chief Marketing Officer, Spice Retail said, "We are delighted to partner with Flipkart as an offline partner for their exclusive smartphone range. With our wide footprint across India and our well trained store staff, we are confident that we will add a lot of value to our customer’s shopping experience. This unique 'online and offline synergy' will offer customers the best of both worlds - the convenience of online retail and the touch and feel in-store experience of offline retail."
Sandeep Karwa, Director Retail Flipkart, said, "This is targeted mainly at places where online shopping is still catching up. Customers in Tier-3 and Tier-4 towns have heard about online shopping but are still circumspect. This initiative will empower and ease customers from smaller cities to shop online. Overall, we foresee this becoming a big customer conversion tool for our smartphone category."
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