The telecom industry in India is expanding at a rapid rate with more and more people switching to smartphones. They can do a lot more besides make calls. Feeding off this trend, Aircel plans to introduce multiple innovative products in the space of Content VAS. This will encourage customers to move up the value chain and increase the ARPUs.
Aircel’s VAS will offer music, entertainment, caller tunes, voice chat, USSDs, contests, gaming, utility, sports or videos at your fingertips. The company is tapping into all spheres, staying ahead of the curve. The telecom company has pioneered multiple VAS concepts such as ‘Cut Your Dialer Tune’ that enables customers to listen, choose and set their favourite part of a song as Dialer Tune.
'Quiz Factory' is another innovative concept, which enables customers to use all forms of communication available on a mobile handset to play it, such as voice, SMS and data. This makes it a one-of-its-kind Value Added Services (VAS) proposition.
Reena Rathi, Head-VAS at Aircel, said, "VAS is a very interesting space for us at Aircel. While it gives us the opportunity to grow as a company in ways more than one, it also helps us improve many lives. For instance, an Aircel customer knows best and in the simplest of ways what the day ahead for him looks like, because he gets an 'Astro Buddy' alert each morning that fills his day with positivity. He isn't disturbed with phone calls while driving, because he has set his signature caller back ring tone giving that message to the caller."
She added,"Studies prove that about 46% of what people do on their smartphones and tablets today is the "ME TIME" that’s used for activities such as exchange of e-mails, calling, entertainment, online, etc. Most of Aircel’s VAS taps this space and as the Indian MVAS market is estimated to grow at a whopping 18.5% CAGR during 2015 and 2020, we’re committed to strengthening this portfolio for an inclusive growth of the company and for the industry."
Aircel’s VAS will offer music, entertainment, caller tunes, voice chat, USSDs, contests, gaming, utility, sports or videos at your fingertips. The company is tapping into all spheres, staying ahead of the curve. The telecom company has pioneered multiple VAS concepts such as ‘Cut Your Dialer Tune’ that enables customers to listen, choose and set their favourite part of a song as Dialer Tune.
'Quiz Factory' is another innovative concept, which enables customers to use all forms of communication available on a mobile handset to play it, such as voice, SMS and data. This makes it a one-of-its-kind Value Added Services (VAS) proposition.
Reena Rathi, Head-VAS at Aircel, said, "VAS is a very interesting space for us at Aircel. While it gives us the opportunity to grow as a company in ways more than one, it also helps us improve many lives. For instance, an Aircel customer knows best and in the simplest of ways what the day ahead for him looks like, because he gets an 'Astro Buddy' alert each morning that fills his day with positivity. He isn't disturbed with phone calls while driving, because he has set his signature caller back ring tone giving that message to the caller."
She added,"Studies prove that about 46% of what people do on their smartphones and tablets today is the "ME TIME" that’s used for activities such as exchange of e-mails, calling, entertainment, online, etc. Most of Aircel’s VAS taps this space and as the Indian MVAS market is estimated to grow at a whopping 18.5% CAGR during 2015 and 2020, we’re committed to strengthening this portfolio for an inclusive growth of the company and for the industry."
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