Amitabh Bachchan Joins OnePlus as its First ‘OnePlus Star’

OnePlus, a global mobile technology company, today welcomed Amitabh Bachchan into the OnePlus family as the first-ever OnePlus Star, a select group of distinguished OnePlus users. Association with the living legend reiterates the brand philosophy of ‘Never Settle’ and the company’s pursuit of perfection. OnePlus has always strived to deliver nothing but the best to its community and the association with Mr. Bachchan is the natural extension of the brand’s promise. 

Mr. Bachchan resonates well with the brand personality of OnePlus. Mr. Bachchan is not only the finest and the most admired actor but also a person of immense credibility. Likewise, for OnePlus, the latest flagship OnePlus 3T is rated as the best smartphone based on consumer ratings on Amazon India, showcasing the love and trust placed in the brand.

Talking about this association, Pete Lau, CEO and Founder of OnePlus, said, “We are delighted to welcome Mr. Amitabh Bachchan as our brand representative in India. As the brand grows to the next level, we aim to continue to bond with our community in a more meaningful and engaging way. Our association with Mr. Bachchan will further strengthen this bond, give our users a greater sense of purpose and help the brand scale to new heights.”

Sharing his thoughts about the association, Mr. Amitabh Bachchan said, “It gives me immense pleasure to be working with the most exciting technology brand in India, OnePlus, a truly disruptive technology company known for its premium quality and craftsmanship. Being a OnePlus user myself, I am thrilled to represent the brand in India and become a part of the passionate community of OnePlus fans to take the brand legacy ahead.”

Reliance Games Launches The Official Game for TE3N

With an aim to engage digital enthusiasts, Reliance Games a leading developer and publisher of mobile games announced the official game for the movie TE3N in the presence of the cast and crew of the movie including Bollywood legend Amitabh Bachchan and Vidya Balan. The game features Amitabh Bachchan as the lead protagonist, playing the gamified ‘infinite runner’ from the move TE3N. 

Megastar Amitabh Bachchan himself spearheaded the first-of-its-kind digital campaign by inviting fans to share their suggestions to create posters, vote for their favourite songs and list their game preference. The contest saw participation from a whopping 45,000 participants visiting the official website Te3nitaround.in to give their preferences. The contest invited visitors to vote for their favorite category of game choosing between three genres types of games -hidden object game, infinite runner game and side scrolling platform game. Of all the votes that came in ‘Infinite runner’ game garnered 61% votes.

Game Features:
•       Ride as John Biswas (Amitabh Bachchan), driving on his trusted scooter
•       Ride in the streets of Calcutta searching and collecting clues to uncover the mystery
•       Collect Clues to solve this gripping thriller
•       Score high on the leader-board to be the best investigator
•       Designed to engage and reward fans of the movie, the game is pick up and play in nature

The TE3N Game is Free to download from Google Play Store at: https://play.google.com/store/apps/details?id=com.zapak.te3n