Aircel Offers A Day Of Unlimited Mobile Internet And Calling

Celebrating the 70th Independence Day with its customers, Aircel, one of the innovative telecom brands in India, today, launched a unique recharge ‘Aircel Ka Azaadi Offer’ at  Rs.123. 

The Independence Day will offer Unlimited Calling to any Local Network & Unlimited 3G & 2G data with a validity of a day. The existing customers will get unlimited benefits as they will enjoy unlimited downloading, live video streaming, browsing HD content, gaming and unlimited talking.

Anupam Vasudev, Chief Marketing Officer, Aircel, said, “With ‘Azaadi Offer’ we are removing the cost barrier for our customers and replacing it with unlimited benefits. The special product offers freedom from worrying about mobile bills and making it special for customers to spend a day loaded & packed with music, movies, social networking, chatting, sharing HD content, talking, etc..”

Save The Tiger, Save The Planet

The tiger is the most charismatic cat on the planet. But besides this fact, it is one of the most threatened species on the Earth. India is home to more than 50 percent of the world's wild tiger population and the numbers have dramatically risen from less than 2000 in the 1970s, a time when tigers were critically endangered. 

Image Sourced: www.thealternative.in

With roughly more than 200 tigers in the Indian jungles, we could say that a valiant effort is being made to prevent it from extinction. Tigers face increasing threat from poaching due to high value in global markets. Most people who live in and around tiger habitats come from the lower economic strata of society and the price and demand for tiger parts is a contributor to the increasing threat faced by tigers. 

Unbelievable but true: Me feeding milk to a cub

But while tiger numbers seem to increase in specific parts of the world, globally, the tiger population seems to have fallen by 95 percent since the turn of the century. Estimates suggest that the numbers went down from perhaps 100,000 to the present estimate of 5,000 to 7,400 as per the World Conservation Union / IUCN. 

Very few people understand the true importance of protecting the tiger. Most people feel it is only a matter of saving an animal, thinking that it just adds to the aesthetic beauty of nature. This reason is a very minor reason for why we need to save this incredible animal. In the jungles that it roams, the tiger is at the top of the food chain.

Let us understand why the extinction of the tiger could lead to chaos. If the tiger were to cease to exist, the populations of prey species such as the spotted deer would burst at the seams. Since their source of survival is vegetation, they would devour it without any restraint. If the vegetation in the jungles get devastated, how would the insects survive. Crops and farmlands would be wiped out. If the plants in the jungles would be dead, what would replenish the soil? And If the soil wasn't fertile, new plants could not sprout. If this cycle goes on and on, it will be the end of the jungle.

The end of jungles would spell the end of the biggest suppliers of the oxygen-filled air, which we often take so much for granted. While this is just a simple layman’s description of what the result of tiger extinction could mean to our own survival, the truly scientific description is even more alarming and drastic.

The Tiger is a symbol of wilderness and well-being of the ecosystem. By conserving and saving tigers the entire ecosystem is conserved as the tiger is the apex predator that keeps the food chain in balance by preventing the forests from being grazed to decimation by herbivores which would multiply unsustainably in its absence. At the same time, the tiger cannot survive without a minimum level of herbivores to prey on and un-fragmented forest cover. Saving tiger, therefore, is analogous to saving the ecosystem, which is crucial for man's own survival.

Interesting Facts About The Tiger

The tiger is classified as a member of the order Carnivore (flesh-eating animal) and is a member of the Felidae. The five subspecies of tigers are scattered around 14 Asian countries and they are: Amur (Siberian), Bengal, Indo Chinese, Sumatran, South China. The extinct ones are: Bali tigers (which no one has seen since 1937 and no picture of it exists), Caspian tigers (extinct since 1970) and Java tigers (extinct since 1980). But there is also a white tiger, which is a color variation of Bengal tigers. Endangered Species are species that are in danger of extinction. Over 5,200 animal species around the globe are threatened with extinction and the tiger is one of them. The reason for tiger extinction or endangerment until the 1930s was hunting for sport. But between 1940 and the late 1990s,tigers are being killed every day for many reasons but the main reasons are the loss of habitat due to human population expansion and activities such as logging and commercial exploitation due to trade in tiger body parts for medicinal use.

Aircel’s tag line to bring alive the cause, ‘Just 1411 left, Save Our Tigers’ has hit a chord in the hearts and minds of millions of Indians worldwide and evolved into a brand unto itself. People began to rally for the cause and started lending their voices towards it. 

Aircel's cause "Save Our Tigers" has led to partner with several well-known organizations and individuals to create an impact on ground where it really matters. Listing a few of them:

• Projects with WWF- India
• Projects with Wildlife Trust of India
• Partnership with NDTV and Wildlife Conservation Trust
• Partnership with Sanctuary Asia
• Strokes for Stripes

Aircel Multiplies Innovation For Continued Growth In MVAS

The telecom industry in India is expanding at a rapid rate with more and more people switching to smartphones. They can do a lot more besides make calls. Feeding off this trend, Aircel plans to introduce multiple innovative products in the space of Content VAS. This will encourage customers to move up the value chain and increase the ARPUs.

Aircel’s VAS will offer music, entertainment, caller tunes, voice chat, USSDs, contests, gaming, utility, sports or videos at your fingertips. The company is tapping into all spheres, staying ahead of the curve. The telecom company has pioneered multiple VAS concepts such as ‘Cut Your Dialer Tune’ that enables customers to listen, choose and set their favourite part of a song as Dialer Tune. 

'Quiz Factory' is another innovative concept, which enables customers to use all forms of communication available on a mobile handset to play it, such as voice, SMS and data. This makes it a one-of-its-kind Value Added Services (VAS) proposition.

Reena Rathi, Head-VAS at Aircel, said, "VAS is a very interesting space for us at Aircel. While it gives us the opportunity to grow as a company in ways more than one, it also helps us improve many lives. For instance, an Aircel customer knows best and in the simplest of ways what the day ahead for him looks like, because he gets an 'Astro Buddy' alert each morning that fills his day with positivity. He isn't disturbed with phone calls while driving, because he has set his signature caller back ring tone giving that message to the caller."

She added,"Studies prove that about 46% of what people do on their smartphones and tablets today is the "ME TIME" that’s used for activities such as exchange of e-mails, calling, entertainment, online, etc. Most of Aircel’s VAS taps this space and as the Indian MVAS market is estimated to grow at a whopping 18.5% CAGR during 2015 and 2020, we’re committed to strengthening this portfolio for an inclusive growth of the company and for the industry."