UC Browser’s Miss Cricket Campaign Makes Debut on billboard at New York Times Square

After almost 2 months of fierce competition, UC Miss Cricket Contest, an exciting campaign from UC Browser, has come to an end, with the winner Nishi Singh featuring on a billboard at New York Times Square. The 21-year old new rising star has also received cash prize of Rs 10 lakh, while the first runner-up Pari Sharma and second runner-up Aishwarya Singh have won Rs 5 lakh and Rs 2 lakh respectively. The 3 winners have also made an appearance on the Indian edition of Vogue magazine.

UC Miss Cricket is India’s first online beauty contest driven only by users vote, without intervention from judges. Winner Nishi Singh, TV beauty from Mumbai, got the maximum “likes” on UC Browser for her warm and friendly personality.

On winning the UC Miss Cricket contest, Nishi Singh said: “Not just winning the competition, it has been a great journey altogether during the entire campaign of UC Miss Cricket 2018. I would like to thank UC Browser from the bottom of my heart for giving me this platform and helping me reach so many people. I have been able to connect with all my new-found fans over multiple social media platforms and I would also like to thank them for their votes and support. Winning the First Prize has been a dream come true, and getting my face on NY Times Square has been an icing on the cake.”

UC Miss Cricket Campaign is driving increased Content Consumption and Engagement on UC Browser by Young Users

UC Browser witnessed a jump of 50% unique visitors during the recently concluded IPL 2018. Having transformed itself into a leading content distribution platform, UC Browser provided cricket fans with over 2.5 lakh articles, to meet the increased demand for specialized content from users. The total page views saw a jump of 24% this cricket season and the users spent 10% more time catching up on cricket news versus last year. With more interesting voting and engagement brought by the first edition of UC Miss Cricket Contest this year, the campaign contributed towards the highest single day page views of 220 million for the IPL Cricket related content and total engagement of 45 million on UC Browser.

“In line with our ‘faster speed, richer content’ strategy, we want to add more interactive content by introducing contests such as UC Miss Cricket. We hope to continue with this contest every year. India’s millennials love to express their voice by participating in online activities. With high content consumption and engagement, UC Miss Cricket is not only a platform for young girls but also for young mobile users to express what they like. We believe more and more advertisers will see the great value and potential on such a platform that reaches millions of young audiences across India. ” said Damon Xi, General Manager - India & Indonesia, UCWeb, Alibaba Digital Media and Entertainment Group.

The success of the first UC Miss Cricket Contest also created buzz on social media platforms. YouTubers Lalit Shokeen, Round2Hell and Madras Central added to the craze with their videos, generating combined views of a whopping 7.8 million.  Hashtags #MissCricket and #KeepScoring were also trending on Twitter while the video from Lalit Shokeen trended No. 1 on YouTube and Round2Hell’s video trended at No. 2.

Introducing the HTC Desire 12 and HTC Desire 12+

Your favorite YouTuber looks better in widescreen, your phone is a fashion statement, and your photos have to look amazing for Instagram. The digital generation expects a lot from a smartphone, and today HTC unveiled two new phones that deliver the goods: the HTC Desire 12 and HTC Desire 12+.

The HTC Desire 12 and HTC Desire 12+ will be available in Cool Black and Warm Silver color variant. Pre-order of HTC Desire 12 and HTC Desire 12+ starts on 7th June 2018 at a price of INR 15800/- and INR 19790/- respectively. Pre-order will be done exclusively on HTC India E-Store. Both the products will be available in retail from June 11, 2018 onwards.
For more information, please see the following pages or visit http://www.htc.com/in/
* Dual cameras available on HTC Desire 12+ only.

Offering similar experiences in two different packages, the 5.5” HTC Desire 12 and 6” HTC Desire 12+ are both surprisingly slim and comfortable to hold despite their big, 18:9 edge-to-edge screens. Features of both phones include:
•    Big screen that’s easy to handle. More YouTube, richer gaming experiences, more immersive movies. A bigger and better viewing experience lets you enjoy the things you love while the swipe anywhere feature keeps everything you need just a thumb tap away.
•    Hold on to special moments. Capture vivid photos, day or night, with the 13MP main camera, including Phase Detection Autofocus for extra clarity on the go. The HTC Desire 12+ even offers dual cameras, letting you refocus photos after the shot to add a gorgeous, artistic bokeh effect.
•    Always looking out for you. HTC Sense Companion helps make life easier with Smart Alarms that intelligently respond to your calendar, Battery Saver to remind you to power up before you leave your home, and performance enhancements to clear junk files and free up valuable space.
•    Inherent beauty with premium style. Paying tribute to the U11 series’ exquisite Liquid Surface, the HTC Desire 12 and HTC Desire 12+ incorporate a durable acrylic glass back surface with a new, streamlined look that will catch everyone’s eyes. The seamless frame and beautifully curved edges have a luxurious feel, and the dynamic colors add to your own unique style.

HTC Desire 12+ boasts our biggest 6” display in the Desire series, and along with a 5.5” display on HTC Desire 12, you will be surprised how elegantly they both fit in your hand. The modern and sleek design exhibits the beauty of the U series with the iconic liquid surface wrapped around the most compact and lightweight 18:9 phones we’ve ever made.

With stunning 18:9 and 2.5D glass screens, the HTC Desire 12 and Desire 12+ gives you a bigger and better viewing experience to enjoy the things you love. The slender frame along with the swipe anywhere feature offers a comfortable single-handed experience that is easier to use.

Capture beautiful and vivid photographs, day or night, with the 13MP main camera on the HTC Desire 12 and HTC Desire 12+. And the Phase Detection Autofocus will ensure you get clear details even if your subject is on the move

Dual cameras on HTC Desire 12+ capture multiple focal points simultaneously letting you refocus photographs after they are taken or add a bokeh effect. Bokeh mode gives you sharp foregrounds and naturally blurred backgrounds for more artistic photography.

KINGSTON UV500 FAMILY OF SSDS LAUNCHED IN INDIA STARTING FROM INR 5,850

Kingston Digital has announced the launch of its UV500 family line of SSD products. Available in multiple form factors, UV500 will be Kingston’s first 3D NAND-enabled SSD featuring full-disk encryption. UV500 is powered by the Marvell 88SS1074 controller, and combined with 3D NAND Flash, delivers incredible read/write speeds of up to 520MB/s and 500MB/s, making it 10x faster than a 7200RPM hard drive. All form factors of the UV500 SSD family are available in retail and e-tail stores with MRPs of INR 5,850/-, INR 10,250/- and INR 19,450/- for 120GB, 240GB and 480GB variants respectively. The complete family of SSDs is backed by a limited five-year warranty and legendary Kingston support.

UV500 dramatically improves a system’s overall responsiveness with incredible boot, loading and transfer times; and, with no moving parts is far less likely to fail compared to mechanical hard drives. UV500 protects sensitive data with 256-bit AES hardware-based encryption and supports TCG Opal 2.0. It is available in three different form factors (2.5″, M.2 2280 & mSATA) to accommodate any client system. UV500 is perfect as a boot drive or for primary storage as it is available in 120GB, 240GB, 480GB, 960GB and 1920GB* capacities.

“We are proud to bring the UV500 family of SSDs featuring self-encryption to market,” said Vishal Parekh, Marketing Director, Kingston Technology India. “The combination of a powerful controller, 3D NAND and data encryption in multiple form factors makes UV500 perfect for both consumers and enterprise users looking for a performance boost on existing systems.”

UV500 Features and Specifications:
•    Form factor: 2.5″/M.2 2280/mSATA
•    Interface: SATA Rev. 3.0 (6Gb/s) – with backwards compatibility to SATA Rev. 2.0 (3Gb/s)
•    Capacities2:
•    2.5″: 120GB, 240GB, 480GB, 960GB, 1920GB*
•    M.2 2280: 120GB, 240GB, 480GB, 960GB*
•    mSATA: 120GB, 240GB, 480GB
•    Controller: Marvell 88SS1074
•    NAND: 3D TLC
•    Baseline Performance1: Data Transfer (ATTO)
120GB — up to 520/320MB/s
240GB — up to 520/500MB/s
480GB — up to 520/500MB/s
960GB — up to 520/500MB/s
Maximum Random 4k Read/Write (IOMETER)
120GB — up to 79,000/18,000 IOPS
240GB — up to 79,000/25,000 IOPS
480GB — up to 79,000/35,000 IOPS
960GB — up to 79,000/45,000 IOPS
•    Power Consumption:
0.195W Idle / 0.5W Avg / 1.17W (MAX) Read / 2.32 W (MAX) Write
•    Storage temperature: -40°C~85°C
•    Operating temperature: 0°C~70°C
•    Dimensions:
100.1mm x 69.85mm x 7mm (2.5″)
80mm x 22mm x 3.5mm (M.2)
50.8mm x 29.85mm x 4.85mm (mSATA)
•    Weight:
120GB – 480GB — 41g (2.5″)
960GB — 57g (2.5″)
120GB — 6.6g (M.2)
240GB — 6.7g (M.2)
480GB — 7.7g (M.2)
120GB — 6.2g (mSATA)
240GB – 480GB — 6.7g (mSATA)
•    Vibration operating: 2.17G Peak (7–800Hz)
•    Vibration non-operating: 20G Peak (10–2000Hz)
•    Life expectancy: 1 million hours MTBF
•    Warranty/support3: Limited 5-year warranty with free technical support
•    Total Bytes Written (TBW)3:
120GB — 60TB
240GB — 100TB
480GB — 200TB
960GB — 480TB