In a development which heralds a major transformation in the OTT entertainment experience in India, online video streaming platform Dekkho has announced the launch of its new Linear Programming feature. A first for any OTT platform, Dekhho’s Linear Programming allows content creators to make customized 24-hour programming with an easy-to-use back-end system and run a first-of-its-kind TV-like format on the digital medium. The feature will be available on Dekkho’s website as well as its Android and iOS mobile applications.
Dekkho will jointly curate along with content creators, existing top performing videos as well as undiscovered premium videos from its repository and organize them to create long-form content packages from different creators. Since content creators will not be required to create additional or fresh content in order to feature on the platform’s linear TV playlist, existing video content on the platform will benefit from increased viewership. Likewise, short-form content creators will get greater exposure through this pseudo-long content format, which will help them realize up to 3-5 times higher viewing for their catalogues. Creators will additionally be granted total control over the content published, its genre, and running time, and will receive direct feedback from fans and users on current as well as upcoming programming. Dekkho will also enable them to plan and update their programming according tothe viewer demand.
With the linear programming feature, users can forego the manual discovery and selection of videos and instead view a selection of relevant content bundled together at the push of a button. Users also get the chance to discover content from multiple creators who provide similar content through Dekkho’s recommendation engine, thereby offering increased visibility to more non-mainstream and regional creators. Users can also view regional content in their preferred language from multiple creators in a single package. Dekkho will additionally give its users the power to decide what they want to watchby creating their own programming playlist through a feature called ‘Reels’. This will allow any Dekkho user to pick videos from its library and assemble a programming playlist. Dekkho will in turn gamify this process to drive user engagement. Dekkho also plans to eventually enable downloading of a section of linear programming for offline consumption.
Since its launch, Dekkho has disrupted online video streaming with its differentiated approach. It aims to revolutionize videos in India by providing premium content across music, comedy, fashion, food, travel, and lifestyle which first premiers on Dekkho. The platform allows its users to discover, view, share, and recommend high-quality content close to their hearts through an invite-only feature.
Dekkho will jointly curate along with content creators, existing top performing videos as well as undiscovered premium videos from its repository and organize them to create long-form content packages from different creators. Since content creators will not be required to create additional or fresh content in order to feature on the platform’s linear TV playlist, existing video content on the platform will benefit from increased viewership. Likewise, short-form content creators will get greater exposure through this pseudo-long content format, which will help them realize up to 3-5 times higher viewing for their catalogues. Creators will additionally be granted total control over the content published, its genre, and running time, and will receive direct feedback from fans and users on current as well as upcoming programming. Dekkho will also enable them to plan and update their programming according tothe viewer demand.
With the linear programming feature, users can forego the manual discovery and selection of videos and instead view a selection of relevant content bundled together at the push of a button. Users also get the chance to discover content from multiple creators who provide similar content through Dekkho’s recommendation engine, thereby offering increased visibility to more non-mainstream and regional creators. Users can also view regional content in their preferred language from multiple creators in a single package. Dekkho will additionally give its users the power to decide what they want to watchby creating their own programming playlist through a feature called ‘Reels’. This will allow any Dekkho user to pick videos from its library and assemble a programming playlist. Dekkho will in turn gamify this process to drive user engagement. Dekkho also plans to eventually enable downloading of a section of linear programming for offline consumption.
Since its launch, Dekkho has disrupted online video streaming with its differentiated approach. It aims to revolutionize videos in India by providing premium content across music, comedy, fashion, food, travel, and lifestyle which first premiers on Dekkho. The platform allows its users to discover, view, share, and recommend high-quality content close to their hearts through an invite-only feature.
No comments:
Post a Comment