UCWeb India, part of Alibaba Mobile Business Group, has charted a new success story through its tie-up with Fox Star Studios, India, Dharma Productions and Sony Music India to promote the highly anticipated Diwali release, Ae Dil Hai Mushkil.
In a fortnight-long campaign – UCWeb got first rights to ‘The Breakup Song’, and launched special section of unseen and exclusive footage from the movie, video bytes from the stars, movie trivia and special posters as pop up screen and banners on its platform, UC Browser & UC News.
‘The Breakup Song’, hosted and promoted by UCWeb 24 hours ahead of its world-wide launch, reached out to over 6 million viewers via UC Browser. Exclusive film footage, trivia, video bytes of Ranbir Kapoor and Anushka Sharma along with film’s posters reached out to over 2 million UC Browser users through a splash screen.
In a fortnight-long campaign – UCWeb got first rights to ‘The Breakup Song’, and launched special section of unseen and exclusive footage from the movie, video bytes from the stars, movie trivia and special posters as pop up screen and banners on its platform, UC Browser & UC News.
‘The Breakup Song’, hosted and promoted by UCWeb 24 hours ahead of its world-wide launch, reached out to over 6 million viewers via UC Browser. Exclusive film footage, trivia, video bytes of Ranbir Kapoor and Anushka Sharma along with film’s posters reached out to over 2 million UC Browser users through a splash screen.
No comments:
Post a Comment