MobiKwik, India’s largest payments network trusted by over 32 million users and Samagra, an NGO serving urban poor today announced the launch of M-Gullak, a micro savings initiative, specifically designed for the Urban Poor based on Samagra's insights on customer behaviour and MobiKwik's Mobile Wallet Technology.
User Experience has been customized for the Urban Poor keeping in mind the resource constrained environment. M-Gullak will promote the habit of savings among slum residents and connect to them to the world of e-commerce and digital services. The innovation is expected to develop India 's largest domestic remittance corridor.
M-Gullak will provide ICT Enabled Mobile Wallet platform, that enables users to save in very small amounts at various locations, recharge phones, buy digital goods and transfer to their bank accounts. The initiative has been launched in Pune and is expected to benefit 150,000 urban poor residents by the end of this year. By early 2017, m-gullak will be available for over 50 million users in Delhi and other metros.
User Experience has been customized for the Urban Poor keeping in mind the resource constrained environment. M-Gullak will promote the habit of savings among slum residents and connect to them to the world of e-commerce and digital services. The innovation is expected to develop India 's largest domestic remittance corridor.
M-Gullak will provide ICT Enabled Mobile Wallet platform, that enables users to save in very small amounts at various locations, recharge phones, buy digital goods and transfer to their bank accounts. The initiative has been launched in Pune and is expected to benefit 150,000 urban poor residents by the end of this year. By early 2017, m-gullak will be available for over 50 million users in Delhi and other metros.
No comments:
Post a Comment