APUS Group today announced their plans to foray into India by setting up an operations centre, Global R&D centre and a technical support centre in the country.
APUS has over 25 million users in India and believes the move will help achieve the target of growing the user base to 80 million in India in the next 12 months. Currently, more than 90% of APUS launcher users are overseas, and the app is available in 25 different languages. The developer is also looking at providing more localized service and experience to Indian users and augment India specific content to appeal the target audience.
Speaking on the India strategy, Mr Li Tao, Founder & CEO APUS Group said, "As an emerging country, India’s market potential is great, adding that smartphone usage increasing rapidly with only 10 percent of Indian population using them. India represents a crucial market for us and we are confident that our initiatives will only strengthen our relationship with the country. We aim to have 80 million APUS users in India by end of 2016. "
APUS has over 25 million users in India and believes the move will help achieve the target of growing the user base to 80 million in India in the next 12 months. Currently, more than 90% of APUS launcher users are overseas, and the app is available in 25 different languages. The developer is also looking at providing more localized service and experience to Indian users and augment India specific content to appeal the target audience.
Speaking on the India strategy, Mr Li Tao, Founder & CEO APUS Group said, "As an emerging country, India’s market potential is great, adding that smartphone usage increasing rapidly with only 10 percent of Indian population using them. India represents a crucial market for us and we are confident that our initiatives will only strengthen our relationship with the country. We aim to have 80 million APUS users in India by end of 2016. "
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