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Monday 12 December 2016

Honor Smartphones and Sports Come Together To Bring A Wave Of Change In Grassroot Sports

Honor, Huawei’s Smartphone e-brand for digital natives has partnered with Sports For All (SFA), an initiative that is aimed at revolutionising the way school sports is played in India. And in their endeavour to encourage larger participation of girls in sports, SFA had organised a special ‘Girls Day’, which saw the Ace Indian shuttler and brand ambassador for Honor, Saina Nehwal showcased her support towards this initiative and encouraged young sports enthusiasts to pursue their passion at the DY Patil Stadium, Navi Mumbai. 



At the event, Saina lauded the efforts of the SFA and thanked Honor for rendering support towards this initiative. The 2012 London Olympics bronze medalist was overwhelmed to see the number of girls participating in various sporting categories and felt the current scenario where schools and parents are not stepping back from encouraging girls to take active part in sports, only augurs well for the future of sports in India. The former world no. 1 not only gave an inspirational rendition to the young champions present in the venue but also took time out share important tips with them.

At the SFA Mumbai 2016, Saina encouraged young and aspiring badminton champions and handed over Honor fitness bands to them. The event, that saw over 30,000 kids participate in the three-week sporting extravaganza which includes 25 different sporting categories.  SFA is a singular, integrated and an all-inclusive platform for young athletes, coaches and sporting services for schools with a focused approach and is committed to the cause of creating future champions. SFA is an endeavor to enable the next generation athletes to have access to a sporting environment that match international standards and aims enable the next generation athletes from every school who aspire to represent India.

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