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Wednesday 3 October 2018

MediaTek leads Discussion Series on Cutting-Edge technologies that are impacting our everyday lives

MediaTek is the world's 4th largest global fabless semiconductor company and powers more than 1.5 billion devices a year. A market leader in power-efficient systems-on-chip (SoC) for mobile devices, smart-home solutions and automotive MediaTek is leading the initiative on demystifying technology, making it more accessible and understandable for the common man, through ‘MediaTek Technology Diaries’ series. The second chapter in the series was led by MediaTek with participation of Malishka from RED FM making it interactive, informative yet a fun series aimed at demystifying the newest technologies that are transforming our daily lives. Also present were Mr. Kuldeep Malik, Director, Corp. Sales, India with Mr. Kevin Keating- Global Director, Marketing. 


The series is in tune with MediaTek’s philosophy of making great technology available to everyone so we can all connect more easily to the things that shape our everyday lives, enhance and enrich it, make us smarter and healthier. From the mobile industry and automobile sector to health, entertainment and next generation wearables, MediaTek’s innovations allow consumers and businesses to do more of what they want. The upcoming and current products of MediaTek use technologies like AI, 5G, NB-IoT to empower people to change the world. MediaTek is also empowering industries with innovative Bluetooth and cellular connectivity solutions to meet the needs of government, utility, retail, agriculture, transportation, asset tracking and many others. 

Some of the key segments that MediaTek is present in include 1. Mobile Technology: MediaTek Helio series platforms such as A22 and P22 are the latest additions to the Helio family of powerful and power-efficient chips for the mid-market segment. Redmi 6, Vivo Y81, Y83 and Y83 Pro are powered by Helio P22. The Helio P60 was recently released with OPPO F9, F9 Pro and Nokia 5.1 Plus. It focuses on providing the bestin-class camera hardware with intuitive light AI-enhancements such as Face ID, Smart Photo Album, simulated depth of field etc. The core peak-performance advantage is clearly visible in advanced productivity applications and the most popular games. It also features MediaTek's second-generation smart antenna technology (TAS 2.0). The CPU performance of Helio A series is up to 30% faster and GPU up to an incredible 72% faster than the direct alternative. Xiaomi Redmi 6A is one of the phones powered with a MediaTek Helio A22 chipset. 

2. MediaTek also powers an array of Amazon consumer products, including the Amazon Fire TV, and Fire HD 8 and Fire HD 10 tablets. These are the latest in a series of Amazon devices powered by MediaTek that offer consumers rich multimedia experiences with minimal power consumption.  

3. MediaTek has also partnered with the TV display manufacturer and Television Brand Vu Televisions to provide a high-end and cost-efficient 4K TV to the consumers. MediaTek is transforming how people interact with their home through leading connectivity and multimedia technologies fueling a revolution in home entertainment products through processors and chips powering the next generation of home entertainment devices, Smart TVs and connected audio devices. This makes MediaTek the leading company by unit volume in several segments, including digital television, optical storage, and DVD/Blu-ray/CD players.  

4. Another vertical in which MediaTek has been empowering lives is the automotive sector. MediaTek is powering the future of Self-Driving technology through a turnkey solution of hardware and software. Autus, the suite of automotive and automated driving solutions, uses artificial intelligence, mmWave, machine learning, and advanced visual processing solutions and technologies to deliver the latest in navigation and infotainment innovation. Automated driving is the next frontier for MediaTek and this chip changes everything under the hood.  

MediaTek continues to push the boundary with next-gen multimedia technologies that make UHD content shine. The MT5597 is the latest technology in Digital TV vertical, which enables high-quality, cost-effective and feature-rich 4K UltraHD digital TVs with a global application. Powered by four highperformance ARM® Cortex™-A53 ultra-efficient processors running at up to 1GHz and AMR Mali-450 MP4 GPU, it offers superior user experience and features at low power consumption. MediaTek also leads the industry in providing chipsets for UltraHD 4K Blu-ray, Blu-ray and DVD players, and continues to innovate in this space with recent Android set top box (STB) SoC's along with High quality audio support - including Dolby audio, DTS, Maxim, multi-channel capture and reproduction, and our own advanced digital signal processing solutions.  

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