Friday, 16 February 2018

Here's all you need to know about India's largest digital OTT entertainment platform, ZEE5

In what may be called a revolution in the consumption of digital content, ZEEL has come up with ZEE5, a one stop destination for the consumption of entertainment on digital platforms. The app is now available for download for Android and iOS users. Additionally, ZEE5 will also be available across Amazon Fire TV Stick, Chromecast and on www.zee5.com. The new OTT platform ​is currently available in India and will roll out in global markets over the next three months.  


With the medium of consumption changing rapidly from Television to mobile screens, ZEE 5 has some important features which makes it the next-big-thing in consumption of digital entertainment.
The launch event took place on Wednesday at 5 pm in Mumbai in the presence of Amit Goenka, Zee International and Z5 Global and Punit Goenka, MD and CEO ZEEL. ZEE5 launch began with a bang with a band of ladies singing songs in 12 different languages, truly reflecting the most significant feature of ZEE5.

This was followed by Amit Goenka, CEO ZEE International and Z5 Global taking us through the journey of evolution of Zee which has completed 25 years of creating content for a pan-India audience. He also introduced ZEE5, the latest OTT platform, targeted at catering to the demands of the current generation which is becoming increasingly tech savvy and more and more aware of what's happening across the globe.

The brand logo and brand anthem too was launched after Punit Goenka, MD and CEO ZEEL,  joined Amit Goenka on stage. The brand anthem too highlights the fact that when you watch content in your own language, the feel is different.

Composed by Amit Trivedi and directed by Dangal fame Nitesh Tiwari, the brand anthem Apni Bhasha Mein Feel Hai also has a rap by Badshah. Two versions of the same have been created, one catering to the North region and the second one catering to the South region. The lyrics have been penned by noted lyricist Amitabh Bahattacharya.

Punit Goenka took the audience through a journey of the content created by Zee through its various platforms in the past 25 years. He said, "We aim to be the destination for Entertainment in all over India and across the world. We believe that there's huge opportunity to create digital content not only in English or Hindi, but other Indian languages.

This was followed by Amit Goenka showing the audience the key features of ZEE5 live.
Here are some of them:

* In addition to Android and IOS users, ZEE5 will be available across Amazon Fire TV Stick, Chromecast and also on www.zee5.com

* ZEE5 will present a huge lineup of originals, Indian and International TV shows and movies, LIVE TV and content on Health and Lifestyle

* Viewers can watch content in 12 languages. They can choose from English, Hindi, Gujarati, Marathi, Bengali, Malayalam, Tamil, Telugu, Kannada, Bhojpuri, Oriya and Punjabi

Viewers can also select the display language from 11 options to a language of their choice. The display language can be selected from English, Hindi, Gujarati, Marathi, Bengali, Malayalam, Tamil, Telugu, Kannada, Bhojpuri and Punjabi

There's also a voice search option using which the viewers can search and find the movies, shows etc of their choice easily.

Users will also get the option to save the content on their phones in their external memory card. This can be done over wifi, to save consumption of mobile data.

The launch event was graced by Bollywood celebs like Swara Bhasker, Badshah, Naveen Kasturia and others who're a part of the ZEE5 originals.

Source: DNA


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