Thursday, 22 June 2017

Sony redefines 4K HDR viewing with new X Series

Sony India today announced the new 4K HDR television series designed to deliver even wider brightness range and higher contrast. The new BRAVIA TVs make the best use of 4K HDR (High Dynamic Range) content with the combination of their unique image processor and display device technologies.


Sony’s 4K line-up has witnessed a positive progression with 17 models being launched in FY17 compared to 11 models in FY16. The expansion is attributed to 4K technology making a push into the mainstream, as consumers are now aggressively consuming 4K content from various online streaming services. The growing demand for larger screen segments is also one of the aspects boosting the segment’s succession.

X1 Extreme
The world of HDR has been greatly expanding with the advent of video streaming services like Netflix, amazon prime and recently with PlayStation4 gaming. Now more than ever before, accurate image processing is playing a crucial role in delivering dazzling picture quality.

Sony’s 4K HDR Processor X1™ Extreme has been widely acclaimed for its ability to produce lifelike picture with superb texture, depth, colour, and contrast, bringing a significant leap forward in the space of HDR. With the introduction of the new 2017 line-up this technological prowess will now cater to a broader audience.

Android Nougat 7.0
The new X series runs on the latest Android TV version 7.0 (Nougat) with Sony’s exclusive user interface. Sony’s Android TV lets one explore the world of movies, music, photos, games, search, apps and more. 

X9400E/X9300E Series

·         Features Slim Backlight Drive+ with a unique quad-edge LED structure, allowing precise local dimming control which provides exceptional brightness and deeper blacks than a conventional full-array LED TV in an ultra slim design (X9300E only[4]).

·         Features 4K HDR Processor X1 Extreme, providing the ultimate 4K HDR viewing experience by incorporating three new technologies: Object-based HDR remaster, Super Bit Mapping 4K HDR and Dual database processing.

·         X-tended Dynamic Range PRO enhances HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with a unique backlighting technology (10 times XDR contrast1).

·         Features vibrant, expanded colour with TRILUMINOS Display, further enhanced for colour accuracy.

·         Uses 4K X-Reality PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasts, DVD, Blu-ray Disc, Internet video and digital photos.

·         A high-end fusion of stunning 4K HDR visuals and phenomenal interior design features a back panel that makes the product look right at home wherever it stands in a living room environment. Rounding out the back panel’s ensemble is the leather texture of the rear cover, which helps augment the visual presence.

·         With slim, chair-like legs on a thin slate to accentuate the lightness of the overall look and provide balanced support, the stand houses all cables, simplifying the leg area. The bottoms of the two slates are staggered vertically—and that’s to create a space for the speakers to emit sound straight ahead, maximizing the quality of the audio.

·         The ultra slim design allows for flush with the swivel wall mounting and clean cable management for table top mount.

·         Android TV lets you explore a world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control your TV. With Chromecast built-in, you can easily send content from your smartphone or tablet to the TV. With access to Google Play, you can enjoy what you like to do on a smartphone or tablet, from their TV.

·         Sony’s exclusive Content Bar user interface allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing.

·         HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services, HDMI and USB port. Supports Dolby Vision HDR format.

·         Enjoy seamless Bluetooth connectivity with A2DP support. Experience superior sound quality with a wide range of Sony wireless headphones.


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