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Tuesday 2 May 2017

UCWeb’s ‘Super 1000’ Records High Traction with over 1,300 Applications

UCWeb, part of Alibaba Mobile Business Group, has outlined detailed guidelines for writers and content creators to join the ‘Super 1000’ Program launched in March 2017. The integrated evaluation will be done under 4 key indicators including page views, content customization, content category and publishing frequency. The UC News Content team will review quality and the overall influence of the candidate while keeping in mind content originality and legitimacy before giving the final confirmation. ‘Super 1000’ is a strategic initiative for user-generated content in India and part of We-Media Reward Plan 2.0. Under this program, UCWeb plans to recruit 1000 We-Media writers in India and Indonesia who will be able to earn at least INR 50,000 per month, generating varied content across diverse categories.
The program has received more than 1,300 applications since its launch in March 2017. One of the first writers to qualify for the program is CricketTrolls, a blog offering latest cricket news, offbeat news, memes and more with an aim to make cricket more fun. The blog enjoys over 3.62 million page views and is earning more than 900 USD per month. Besides an upgrade in Ad revenue sharing model, the We-Media Reward Plan 2.0 program will open the door of opportunity to the most talented writers in the country. The Program saw an increase of 200% and 350% (MoM) in its page views of English and Hindi We-Media content respectively in the past quarter. Other than cricket, contributors can also opt to write on Entertainment, Politics, Tech, Health, and Lifestyle categories.                     

“Users are embracing diverse digital content and their appetite for such content is being met by UC News. According to our data, there are at least 400,000 self-publishers in India, creating a huge scope to grow the market, especially in niche categories. UC News and We-Media program aim to meet the increasing demand of varied content by users and build a well-established ecosystem. With our strengths in Big Data AI, the UC We- Media Program is opening a gateway to more opportunities in India’s content industry”, said Bruce Zuo, Head-UC News We-Media.


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